25 Step Guide to Designing and Buying a Kitchen
A Professional Furniture Designers Guide
Step 4. A Good Kitchen Design Brief
Essential and worth the effort!
It is important, beyond itemising your appliances and general goods, to put down onto paper how you want your kitchen to be, both functionally and stylistically, ideally after doing some research. It is important to provide focus for yourself or your designer to get the best design solution. Some of my clients have provided sample boards, and many have provided photos or emails with links to website pages they liked. It is good fun to include or dismiss images and samples, also to build up a general picture of your likes and dislikes. Any background information will always speed up the design process and save your designer time and money (It will especially be appreciated if you are not being charged for the design service).

So if you want 5 shallow drawers and 4 deep and you hate stainless steel and are allergic to seagrass baskets then get it down on paper. If you love wood and curves and hate clutter then put it down. It is your opportunity to list everything you hate about your existing kitchen or others you have seen. It is also your opportunity to be decisive about design styles that excite you.
It is always hard and time consuming to a kitchen designer when they do not have a clear style direction, and have to second guess the customers tastes. Designers have very little time during their survey to digest this mass of information. I often find I have to spend time making general conversation so that I have longer to rationalise what has been said, and form a picture of where I want to go with the project. It is easier to do this in the space you are working with. It is also easier to make decisions about whether there should be structural alterations like patio doors when you can see the aspect and light levels etc.
It is also frustrating for kitchen designers who have to try ro please clients and predict their tastes with only half of the information to hand. It is harder still when there are few areas of common ground discussed and agreed on between the client and their partner. It is possible for a good designer to be creative and individual with limited information, but it will be their design statement not your personalised kitchen.
It is fine if you do not have a design bone in your body to state this, and ask for help .Communicate and be helpful and your designer will repay you in kind.
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